Insights

Thinking on markets,research, and strategy

Perspectives from our team on competitive intelligence, market dynamics, and the craft of research.

Policy ResearchFeaturedJune 2026

India's Fiscal Federalism Under Strain

Centre-State transfers, devolution gaps, and the road to the 16th Finance Commission. A systematic analysis of GST-induced fiscal erosion, formula limitations, and six actionable reform recommendations.

25 min readRead →
Market AnalysisJune 2026

The Shifting Landscape of B2B SaaS in Emerging Markets

As enterprise software adoption accelerates in Southeast Asia and Latin America, B2B companies face a fundamentally different competitive environment. We break down the key dynamics shaping market entry strategies in 2026.

8 min readRead →
Competitive IntelligenceMay 2026

Why Most Competitive Analysis Misses the Point

Feature comparison matrices and pricing tables are table stakes. The real value in competitive intelligence lies in understanding positioning narratives, customer switching costs, and ecosystem lock-in.

6 min readRead →
Due DiligenceApril 2026

Five Red Flags in Pre-Acquisition Market Research

After supporting multiple M&A due diligence projects, we have identified recurring patterns that signal a target may be less attractive than initial metrics suggest.

10 min readRead →
Industry TrendsMarch 2026

The Student Consulting Model: Why It Works for B2B Research

Student-led consulting organizations bring a unique combination of intellectual rigor, diverse perspectives, and cost efficiency to market research.

5 min readRead →

Want to contribute? Reach out to us